Brand design
TSC approached us to craft a bold, energetic brand identity matches their powerful line of industrial-grade cleaning products. We developed a fuil branding system with playful character, vibrant colors, and approachable illustration style.
Mood Board Development
Before we begin designing a single lago concept, we first create mood baards to define the overall visual direction of the brand.
The client shares images that refiect their desired style-whe-ther it's specific colors, textures. esthetics, or inspiring visuals.
If the client doesn't have images, we research and gatther inspiration that captures the look and feel discussed during the bran discovery call ar detailed in the brand discovery qu-estion-From there. we design several distinct mood boards. each built around different color palettes and style directions. These boards give the client a clear view of multile creative possibilities and help identify which mood best represents their brand. This step ensures that every design decision-from typography to final lego marks-is routed in a shared, well-defined vision before the logo
Logo Exploration
& Refinement
Before refining a single idea, we start by designing a range f unique logo concepts. The goal is to give you multiple creative directions so you can discover the look and feel that resonates most with your brand. This early stage is all about exploration: experimenting with styles, shapes, and typography until we uncover a concept that feels like the perfect fit.
In this instance, the client chose Concept A, and in the next section we'll show how we developed that chosen concept into a complete set of logo variations-
LOGO VARIATIONS
Here are the most common logo variations included in a professional brand identity package. These ensure the brand looks perfect across every application-big or small, print or digital:
1. Primary (Main) Logo
The hero version used most often -full design with icon and wordmark.
2. Secondary / Alternate Logo
A simplified or re-arranged layout. (e.g.stacked or horizontal) for when the primary logo won't fit.
3. Submork / Brand Mark
A small, simplified graphic merk (like an emblem, initials, or monogram) for compact spaces such as
profile
pictures, favicons, or watermarks.
4. Icon / Favicon
The tiniest format - often just the symbol or initials optimized for app icons, browser tabs, or
social
avatars.
5. Wordmark / Logotype Only
Just the brand name in its signatue type style-no icon.
6. Lettermark / Monogram
Initials or a single stylized letter - ideal for subtle branding on packaging. jewelry tags, or
embroidery.
7. Tagline Version
Lago locked-up with a slogan or tagline, used in advertising or promotiondl material.
8. Black & White Versions
Solid black, white, and graysale for simple printing or when color is restricted.
9. One-Color or Flat Version
Branding Kit &
Style Guide Overview
A complete branding kit is the master reference for every visual element of your brand. It organizes all key design assets in one place, ensuring consistency across print, digital, and product applications. Below are the essential components typically included:
Logo Board
Displays every approved logo format-primary, secondary, submarks, icans, and specialty lockups - so your brand mark is always used correctly.
Color Palette
A precise set of core and accent colors with CMYK, RGB. HEX, and Pantone coes
Color Palette
Displays every approved logo format-primary, secondary, submarks, icans, and specialty lockups - so your brand mark is always used correctly.
Fonts & Typography
A precise set of core and accent colors with CMYK, RGB. HEX, and Pantone coes
Illustration & Character Design
Our illustration service brings unique personality to every brand. We start with concept sketches to explore ideas, characters, and visual storytelling-capturing the essence of your message before moving into refined digital artwork. From whimscial mascots and detailed product icons to elegant editorial illustrations, each piece is tailored to express your brand's distinct style. These custom illustrations work across pockorging, websites, social campaigns, marketing collateral, and children's content. Delivered in high-resolution, scalable formats, they look sharp on everything from print to digital. Through a collaborative process of mood boards, style references, and iterative reviews, we ensure every line, color, and detail refiects your brand vision and elevates your visual identity.
Brand Guideline (Brand Bible)
A brand guideline-often called a brand bible-is the master rulebook for how a brand is visually and verbally presented. It gathers every core asset and usage rule into one professional PDF so anyone creating content can stay perfectly on-brand.
Inside you'll typically find:
- Complete logo suite with correct and incorrect usage examples
- Official color palette with CMYK, RGB, HEX, and Pontone values
- Complete logo suite with correct and incorrect usage examples
- Official color palette with CMYK, RGB, HEX, usage examples and Pantone values
- Typography hierarchy with font licensing and pairings
- Clear space and minimum size requirements
With this single reference, designers, printers-and marketing teams can confidently reproduce the brand anywhere-maintaining consistenncy from a social-medio post to a national ad campaign.
Custom Stationery Set
The Bella Donna stationery suite gives every piece of communical tion a cohesive, high-end look, Each item is designed to match the brand identity and prepare in print-ready formats for professional production.
Letterhead
Official brand letterhead for proposals, contracts, and formal correspandence.
Custom Envelopes
Branded envelopes sized to match the letterhead and other inserts. Loyout and color choices ensure instant brand recognition on malied materials.
Branded Envelopes
Branded envelopes sized d to match the letterhead and other inserts. Layout and color choices ensure instant brand recognition on mailed materials.
Business Cards
Distinctive cards featuring the loge, brand colors, and essential contact details—pe-rfect for losting first impression.
Presentation Folders
Custom folders with interior pockets for proposals, lookbooks, and press kits— ideal for meetings and tra shows.
Tablet & Digital Letterhead
Optimized PDF or editable templates for email signatures, e-proposals, and digital communications.
Packaging Design
Packaging is more than protection-it's part of the luxury experience. We design elegant, production-ready packaging that showcases fine jewelry beautifully, from the first glance to the final unboxing. From ne glance to the final unboxing.
Creative Packaging Concepts
For brands seeking something truly unique-or still shaping their vision — we begin with custom concepts. From inventive box structures to in-teractive, share-worthy unboxing jdeas, we set the creative direc fion before any individual pieces are produced.
Labels & Seals
Custom labels and decorative seals for iewelry boxes, pouches, and shipping cartons, includes pyroduct IDiprice labets, care. instruction stickets, and gift-wrap seals-all sized and styled for a cohesive brand look.
Custom Tissue Paper
Soft tissue sheets printed with subtie Belld Donnd pattems or monagrams for a refined, memorable unboxing moment.
Jewelry Boxes & Presentation Cortons
Tallored rigid boves, 'ing cases, neckiace and bracelet cartons, with custom dielines, textures, and finishes (velvet, embossing, foll) to refiect fine-jewelry quality.
Branded Pouches & Bags
Veivet pouches, drowetring bags and boutique shouping bags designed to match your brand pajette and potterns—ideal for gifting and Iravel.
Ribbons & Wraps
Custom ribbons, belly bands, and wraps that aad elegance and seasonal fiexibility to every package.
Extra Wow Factors
Finishing touches such as wax seals, melallic foils magnetic closures, and surprise inserts that elevate the entire presentation.
Marketing Materials
Marketing materials carry your brand into every pitch, campaign, and custamer interaction. We design cohesive print and digital assets so every touchpoint feels unmistakobly on-brand and production-ready.
Sales Kits
Complehenive kits combining product overviews, case-studies, and promotional inserts-ideal for sales teams, trade shows, or investor meetings.
Brachures
Multi-pags print or digital pleces for highlighting services, compoigns, or company profiles with polished storytellng.
Catologs
Product-focused books or seasonal lookbooks presenting your full product line with clear organization and striking visuals.
Flyers & Handouts
Single-page designs for events, launches, or limited-time offers- quick to print and easy to distribute.
Postcards & Direct Mailers
Compact-formats for announcements, nromations oftoracted mail comnaians
Sales Sheets
One-page product or service everviews with erispivisuals and key details - ideal for quick reference or trade show handouts.
PDF Documents
Custom designed PDFs for proposals, downloadable guides, or digital presentations, keeping full brand consistency.
Event & Trade Show Moterials
Pull-up banners, table displays, ed signage that attract attention and guide-visitors.
Social Media Advertisements
Mogazine, Facebook, Linkedin, Pinteres't, and TikTok drops, and automated sequences.
Photography & Content Integration
Direction and editing for product and lifestyle photography so-every image reinforces the brand desthetic.
Web Design Services
Our web design service builds an elegant, fully branded online presence-starting from strategy and wireframes to the final launch. Every page and feature is crafted to express the brand identity and to perform flawlessly across devices.
1. Website Strategy & Sitemap
Planning the site's purpose, page hierarchy, and user journeys for smooth navigation and clear conversion paths,
2. Wireframes & UX Layouts
Low-fidelity blueprints showing content placement and naviga-fion flow before visual styling.
3. Visual Ul Design
High-fidelity mockups applying your brand style guide-colors, typography, and imagery-for a consistent, premium look.
4. Homepage & Core Pages
Custom designs for key sections such as About, Services. Pro-ducts. Blod, or Contact.
5. Brochure / Information Websites
Elegant muiti-page or one-page sites that present essential brand or product information-ideal when you need a strong online presence without e-commerce.
6. Coming-Soon & Product Pages
Launch-ready holding pages to build excitement, capture leads, or announce an upcoming opening.
7. E-Commerce & Product Pages
Storefronts with product galleries. shopping cart. secure checkout, and optional backend user accounts.
8. Landing Pages & Campaign Microsites
Conversion-focused pages for launches, promotions, or lead-capture campaigns.
9. Mobile & Responsive Design
Pixel-perfect adaptation to every device and screen size.
10. Interactive Features & Animations
Scroll effects, sliders, hover states, and other brand-enhancing intera-ctions.
11. Forms & Lead Capture
Integrated contact forms, newsletter sign-ups, live chat, or booking requests.
12. Social Media Integration
Bullt-in sharing buttons, embedded feeds, and links to all major platforms.
13. SEO-Friendly Structure
Custorn banners, illustrations, an icon sets in line with the brand's visual language.
Social Media Services
Our social media service creates a cohesive, premium look across every platform. We design all the major profile elements and post templates so your brand feels consistent and engaging from the very first click.
1. Social Media Strategy & Content Plan
A clear roadmap outlining your target audience, posting frequency, and campaign ideas to guide consistent growth.
2. Profile Branding & Setup
Complete visual setup for each platform—optimizing profile photos, bios, and basic settings so every account launches with a professional, on-brand look.
3. Facebook Cover Graphic
Custom full-width cover art designed to display perfectly on desktop and mobile, setting the visual tone of your page.
4. LinkedIn Cover Graphic
Custom full-width header art designed for LinkedIn, ensuring a polished and professional appearance across devices.
5. Twitter (X) Cover Graphic
A bold header image optimized for all screen sizes, highlighting your brand identity and key messaging.
6. Instagram Wall Planning & Design
A grid-by-grid layout plan that transforms your Instagram feed into a visually coordinated ‘wall.’
7. Instagram Highlight Icons
Stylish, on-brand icons to organize and present your stories, making key content easy to find.
8. Social Media Quote Graphics
Share-ready templates for inspirational or promotional quotes that carry your brand’s look and voice.
9. Ad Banners & Paid Campaigns
Eye-catching banners and visuals tailored for paid ads, product drops, and event promotions that drive high engagement.
10. Launch & Promotion Graphics
Countdowns, product-launch visuals, and promotional graphics designed to create buzz and excitement around your brand.
11. Copywriting & Caption Support
Captions, calls to action, and persuasive strategies written to match your brand voice and boost conversions.
Infographics & Presentations
Our team transforms ideas, data, and stories into clear, visuolly striking infographics and presentations. From investor decks to animated explainers, every deliverable is designed to engage audiences and communicate with impact.
1. Pitch Decks & Investor Presentations
Persuasive, visually rich decks designed to secure funding or partnerships—highlighting market potential, business models, and key financials.
2. Corporate & Sales Presentations
Professional slide decks for meetings, proposals, and sales calls that reinforce brand consistency and build trust with clients.
3. Conference & Keynote Decks
High-impact presentations for live talks, webinars, and large-screen projection, ensuring readability from any distance.
4. Infographics & Data Visualization
Custom charts, graphs, and process diagrams that transform complex information into clear, visually engaging stories.
5. Interactive & Animated Slides
Motion graphics, clickable elements, and smooth transitions designed to captivate both live and virtual audiences.
6. Video Presentations
Slide-to-video production or fully animated storytelling pieces for social media, advertisements, or trade shows.
7. Large-Format / Billboard-Style Visuals
Oversized single-slide or looping visuals created for exhibition screens, event backdrops, or digital billboards.
8. Content Editing & Copy Refinement
Polished captions, calls to action, and persuasive messaging tailored to match your brand voice and boost conversions.
9. Custom Presentation Support (Optional)
Additional design, strategy, or storytelling enhancements to ensure your presentation delivers maximum impact.
Books / Magazines / Catalogs Design
Our publication design service transforms long-form content into bequtifully structured, easy-to-read print or digital editions. We create every element-from covers to layouts-so your stories, photography, and product collections stand out.
1. Book Cover Design
Custom front, spine, and back cover designs that capture the theme and mood of your book while remaining market-ready for print or e-book formats.
2. Interior Book Layout
Elegant page-by-page formatting for manuscripts—novels, poetry, memoirs, or art books—balancing typography, white space, and imagery for comfortable reading.
3. Magazine Cover Design
Eye-catching, newsstand-quality covers designed to grab attention and reflect the issue’s central features and style.
4. Magazine Editorial Layouts
Complete multi-page layouts for features, columns, and advertorials with stylish grids, pull quotes, and engaging image treatments.
5. Lookbooks & Fashion Catalogs
High-impact layouts tailored to fashion and lifestyle brands, emphasizing photography and brand storytelling.
6. Digital & Interactive Editions
Clickable PDFs or e-magazines with embedded links, videos, and animations for engaging online distribution.
7. Photo Editing & Retouching
Professional image optimization, color correction, and retouching to ensure every visual is crisp, polished, and print-ready.
8. Ad Banners & Paid Campaign Creatives
Static or animated graphics sized for Facebook, Instagram, LinkedIn, Pinterest, TikTok, and more—ready to run as sponsored ads.
9. Content Repurposing (Optional)
Transform existing content into new formats—turning articles into infographics, blog posts into carousels, or print designs into digital assets.
